Imagine that you own a shop that has quite a few regular customers, but you discover that one random day you have had little to no business come your way.
You send out an instant coupon giving your faithful customers 15% off and the response is tremendous.
This is possible through mobile marketing!
Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly!
Send the ad in a small test circle to include yourself and trusted friends or family.
Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
Design your site and messages with mobile marketing in mind.
Loading speeds will likely be much slower than on a computer, and the screen is much, much smaller. Design your website with these considerations in mind, and also consider a dedicated site for mobile use.
This consideration will make people more likely to buy from you, since they can view and use your site comfortably.
Make people actually want to join your mobile marketing campaign.
Make customers aware of your mobile presence by placing information about your promotions on business cards, sales receipts, flyers and the like. Make customers exited about being involved with your mobile marketing promotions by making sure there are special deals just for them.
When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures.
You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways that will work for everyone.
Make at least five minutes of fun for your mobile customers.
You should compose unique and fun texts that will leave an impression on your customers. When they are idle during the day, they will look to your text for fun.
The more you put into keeping it interesting, the more of an impact you will have.
You need to be certain that you’re describing a benefit well to people in mobile marketing. It’s not enough just to be short and to the point. You also need to be very poignant as to what you’re speaking about. This means directness is required in telling a customer exactly how they will benefit by following your link.
Take advantage of using SMS, or text messaging, to connect with your consumers using mobile devices.
This is a way to generate leads, collect consumer information, and build customer relationships.
Mobile device users are conditioned to read text messages, so your messages have a very good chance to be read.
If you want a successful mobile marketing campaign, make sure your website is compatible with mobile devices. A website that is not compatible will be difficult for users to navigate when using their Smart phones, and can drive business away.
Test your site on various mobile devices, and make adjustments as necessary.
Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night.
And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.
In conclusion, you long for instant solutions to your business needs. Follow the advice provided in this article, and when implemented correctly, you will come as close as possible to achieving this. Go ahead and give it an attempt, and reap all of the the benefits of mobile marketing!