Mobile marketing is a fast paced and exciting way to get the word out about your product or services.
Since your contact is direct to the customer, you need to make sure you get it right the first time or risk making a bad impression, losing a potential sale, and quite possibly garnering an unfavorable business reputation.
Read on for some valuable advice on mobile marketing done right!
Do not send unreasonable amounts of text messages to personal phones.
Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.
Test your campaign before you start sending out your messages.
Send the messages you want to use to your family, friends and employees. You will have to make sure the messages display well on most types of devices: perhaps some changes will be needed at this point.
Ask people for their opinions on the content of the messages.
Develop a presence on Foursquare and Google Places as a mobile marketer!.
These location-based pages are absolutely huge and can really help you to increase your overall web presence. Never neglect to use location-based networks. Just because the web is global doesn’t mean you shouldn’t also focus your efforts locally.
Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time, that does not mean they want to spend their time reading long advertisements.
Make mobile messages as short and to-the-point as you possibly can.
If you have an email marketing system in place, request your recipients’ cell phone numbers so that you can inform them of the latest sales and products. Many people will give their number up if they think that it will save them money on some purchases in the future.
Not any web tracker will do when you’re trying to keep up with the results of your entire campaign. You need to make sure that you’re using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything.
Get a location.
Using a defined location on your media and mobile marketing actually interests a lot of customers. They like knowing where a business is, should they ever choose to visit that area. Take advantage of this by informing your customers of your actual location, and watch their interest grow.
Ask for feedback.
Feedback from customers about your mobile marketing methods can let you know what you’re doing right and what you are failing at. Don’t forget to note absence of feedback as well. Analyze why you may not be hearing from everyone and take steps to rectify that.
Ask for feedback often and your business can only get better.
Sometimes you have to ride out a storm with your marketing campaign, so remember to sit tight and not to do anything drastic. There will be times when a product takes a dive in popularity or when your customers are too cash-strapped to purchase. Just sit tight and keep doing what you do.
Make it very easy for your customers to unsubscribe from receiving your text messages.
Many times having the option to reply with the word ‘stop’ will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts.
Remember that just because they don’t want a text does not mean they do not want to be a customer.
There is so much to consider when taking your business to the mobile marketing arena and so much at stake.
Hopefully this article has shed some light on the process and given you some smart tips on how to give your business the right exposure using mobile marketing while avoiding some of the mistakes that could really cost you!
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- Freddy Gandarilla
“The Blogging Gangster”
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