Depending on who is defining it, there are a number of different definitions of mobile marketing. So it is easy to understand that different businesses would interpret great mobile marketing efforts in different ways. It is defined as using cell phones or mobile devices to promote business practices. In this article, you will learn some tips for effectively using mobile marketing.
You need to give some to get something back. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. Incentives are basically anything free and useful; such as weather updates or other local information. Perhaps a coupon campaign would increase consumer participation to increase your take rates.
Be aware of how the competition is using social media to market their products. It’s imperative to distinguish yourself from your competition.
Make use of a picture-to screen campaign. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. They can send in their photos which can be set up to display right away on a website or digital screen. These photos can be displayed on a single television or multiple digital billboards.
When marketing for mobile phones make sure that the message you send are short and simple. Make your message known in a manner that will be taken in by your customer quickly.
Give something of value to the correct customer base. If you send messages to strangers, you have to make it worth their time. For example, if your target is business executives, offer a meal voucher to a high-end restaurant. On the other hand, send a product designed for children if you are targeting families.
Send out more than one publication so that your audience has a better idea of what your campaign is about. For example, you can send a piece of direct mail letting the customers know about a planned event, such as a 50% off sale. Follow up with an email and an MMS reminder before the beginning of the sale.
Social media rules mobile devices and you need to capitalize on this for your marketing campaign. Have people TwitPic your store or share a deal on your website, and reward them with a contest entry or coupon. They will in turn connect you with their contacts, which will get you more exposure.
Be sure you have clearly defined your goals before starting your mobile marketing campaign. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?
Implement a usability test. It will allow you to make sure your audience can view the material you are going to send out. Send test messages to friends or family members and make sure they display properly before your campaign goes live.
You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. If your app does not have a purpose, no one will download it.
Try putting quizzes and trivia into your mobile marketing campaign. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.
Combine your mobile marketing campaign with all other campaigns you have active on the internet. Advertise your mobile campaign on social networks and explain your friends or followers how to subscribe to your mobile campaign. If people can do more than just passively read your content, they are more likely to buy.
Buy your own short code instead of using a sharing service. Although, it can be costly, it is linked to your company brand. After a while, people will make a connection between the code and your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. Note that you too can get into trouble if any code sharing company decides to abuse the system.
In conclusion, mobile marketing can mean many things. There is no accepted common definition when it comes to mobile marketing; although, the most basic way is through a mobile device, such as a cell phone. By using the information in this article, you can better understand how mobile marketing can work for your business.