Newcomers to the world of marketing via email may not always know the right way to approach such a campaign. There are steps you can take to make sure you are handling your marketing professionally. Read this article to learn how to properly use e-mail marketing.
Only send marketing emails to people who have requested them. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Try to make your email as personal as possible. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
Try different email formats until you find what works best for you and your readers. Put your important information and any new offers near the beginning of your messages. You should also test out different formats and determine which format your readers respond to the most. When you have a layout that is very effective, stick with it. This will help your customers know what to expect from you and know where to look for the information they want to read more about.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. Your subscribers will treat you with more respect and pay more attention to you the further apart you stand from typical spammers.
Your email subscribers are very likely to be reading your emails from a mobile device such as a smartphone. These gadgets have lower resolutions than modern computer monitors, so you won’t have as much space to use. Design your emails so they are displayed on smaller screens too.
Do not send emails that use images to convey the most important information. Many email clients won’t display images right away. Often this will result in an unsatisfactory look or unreadable message when images are prevalent. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.
Use preheader material to make better use of email previewers. The first sentence or line of text at the top of your message is known as the preheader. Email clients such as gmail display preheaders after the subject, which is an attention-getter.
Try to secure at least the first name of individuals during the process. By having the recipients name, you can customize a message that is more personal in its tone. When a customer is identified by name, they feel less anonymous and emails are welcome.
Strive to set a personal tone in every message you send as part of an e-mail marketing effort. Your customers will then have a personal image of your site rather than one that is negative or impersonal. Try to send emails from recognizable figures within your company, like the CEO or President.
See how your emails appear using the variety of methods your customers are likely to use. Test your design across as many platforms as possible once you are happy with how it looks on your computer. Messages can look differently through different email providers.
Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. Try sending out a confirmation email immediately after someone subscribes to your list. Place a confirmation link in the email, as well as a link where they can unsubscribe. Subscribers will appreciate your security efforts, and you’ll be able to prove that your emails are not spam if need be.
Develop a list that specifically targets your customer’s preferences and needs. You want your top clients and all their contacts to get your emails. Try to make your email list feel exclusive, as this will help you to really focus in and target individuals who are likely to buy your products. It also gives you the appearance of being an authority in your chosen subject matter.
Brand your emails by using your logo, color palette and a similar layout to your website. This brand recognition will increase their attention to your messages. Your emails will have a lower chance of being deleted if they are consistent.
Have a confirmation when customers opt-in to your emails. This helps users double-check their choice to receive your e-mail marketing messages. Many people feel this limits the number of email addresses they receive, but the problems it prevents makes the effort worth the trouble. It will help avoid unhappy customers or worse, spam complaints.
As evidenced above, proper marketing protocol is an important practice. This will reduce the chances of your customers unsubscribing to your messages. Use this advice to avoid annoying your happy customers.