Video marketing is one of the best ways to breathe new life into a business.
Many business owners see the potential in video marketing, but have limited knowledge of how to use it successfully.
That is where you differ from them.
Keep your marketing video short.
People have short attention spans. Unless your video is spectacular and dramatic, keep it to less than a minute.
If it’s too long, people will stop watching. If you really feel that a longer video is necessary, put all the important information at the beginning.
Highlight key words and phrases which make an impact and underline the message the video is trying to get across.
If you are new to video marketing, then your first few videos should be shorter in length, approximately two minutes long.
The purpose of these videos is primarily for education purposes.
Once you become more comfortable posting videos, you can then increase the video length and try some editing.
However, when starting out, you need to first establish yourself as a knowledgeable professional who knows what he/she is talking about.
Video is a great medium for conveying ideas.
This works in business by showing customers what makes your business special.
A short video describing your products or highlighting your experience will go a long way to making that sale.
Google search stories are an excellent way to keep yourself off the camera while still creating video marketing which is effective. You search for your sites and show the world where they can be found, who is referencing them and what they contain, allowing people to find out what you’re about.
One of the main things you have to remember to do is to stay consistent when it comes to your content.
Make sure you post videos regularly, and this should always be one of your goals. Keeping content consistent means that your viewers will have a reason to come back.
When you post your video on YouTube, don’t forget to use annotations.
These allow you to point to other similar videos you have or to ask people to subscribe to your video. You can even use this with a “Pop-Up Video” effect to keep viewers engaged and entertained as they watch.
Find the right person for the video.
Perhaps you are not as comfortable in front of the camera as you need to be.
Speak to your employees, or perhaps your friends, to find someone who can be an effective cheerleader for your company. This will enhance the promotion of the product and get more people to view.
Unless a person is watching your video because they are looking for a specific piece of information about your products, they will not pay attention for more than a minute.
You need to keep your videos very short, go straight to the point and pick a very precise topic for each video.
There is a great deal of promise that video marketing can bring to a business. Lots of business owners realize this, but they are missing one key element needed to use video marketing.
You now have that key element.
Put it to good use and make video marketing your most successful business strategy.